The people
What they build
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Working at APEXA
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About
APEXA began in 2014 as an industry project: nine carriers and managing general agencies, working with Toronto consulting firm LOGiQ3, set out to replace paper advisor contracting with one shared online record. The platform went live in August 2017 after delays, with Manulife, Sun Life, Canada Life, Industrial Alliance and Empire Life on its governance board. RGA acquired LOGiQ3 in January 2018; MIB Group bought APEXA from RGA in May 2022, citing 95% of major Canadian life insurers and 50,000+ advisors on the service.
Backers
Owned by MIB Group, which acquired APEXA from RGA in May 2022; before that a subsidiary of LOGiQ3, which RGAx acquired in January 2018. Both changes of control are reported by Insurance Portal (2022-05-19) and Insurance-Canada.ca (2018-01-09, 2022-05-19). No venture funding is reported in anything read for this page.
Quick answers
What does APEXA do?
It gives Canadian life insurance carriers, MGAs and advisors one online system for advisor contracting, screening and compliance, replacing per-carrier paperwork (Investment Executive 2017-08-08).
Who owns APEXA?
MIB Group, since May 2022. It was built under LOGiQ3, which RGA acquired in January 2018; RGA then sold APEXA to MIB (Insurance Portal 2022-05-19).
When did APEXA start?
The project formally began in 2014 with nine founding carriers and MGAs; the platform launched in August 2017 (Insurance Portal 2018-04-06; Investment Executive 2017-08-08).