The people
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Working at Apply Digital
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About
Apply Digital does strategy, design and engineering for enterprise clients — composable commerce, content platforms, data and, latterly, agentic AI work — and has grown from a Vancouver agency into a firm with offices in Vancouver, Toronto, New York, Los Angeles, London, Santiago, Buenos Aires, Amsterdam and Mexico City. Gautam Lohia and Chris Coghlan founded it in 2016 in Vancouver. In January 2022 the US private-equity firm Interlock Equity made a growth investment in the business. Dr. Ali Alkhafaji is chief executive; the company reports more than 650 specialists and over 1,000 projects delivered.
Backers
Interlock Equity made a growth investment in January 2022; terms were not disclosed.
Quick answers
What does Apply Digital do?
It builds digital platforms for large brands — commerce, content, data and AI — combining strategy, design and engineering rather than selling a product of its own.
Who founded Apply Digital?
Gautam Lohia and Chris Coghlan, in Vancouver in 2016. Dr. Ali Alkhafaji is the current chief executive.
How big is it?
More than 650 specialists across nine offices in North America, South America and Europe, and over 1,000 projects delivered, by its own account (read 27 August 2026).
Who from Apply Digital is in this directory?
Andrew Kirby, managing director for North America.