The people
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Working at Chatter Research
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On the TechTO stage
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About
Chatter sold to Fortune 500 retailers and banks from very early on — Foster's argument on the TechTO stage was that shipping unfinished software into a big organization taught them more in hours than months of internal iteration would have, provided you answer the feedback almost hourly. The company went through 500 Startups in Mountain View, where a partner told Foster twenty seconds into a pitch that it was terrible; he came back, rebuilt the pitch, and TechCrunch named Chatter one of its favourites at demo day. Stingray, the Montreal music and media company, bought it in January 2020 to extend its in-store retail media business into customer analytics.
Backers
Venture-backed in the US and Canada, including 500 Startups, which ran Foster through its Mountain View accelerator. Full investor list not sourced.
Quick answers
What did Chatter Research do?
AI-driven customer feedback for enterprise retail — conversational surveys that reached shoppers where they were and produced store-level consumer data for Fortune 500 retailers and banks.
What happened to Chatter Research?
Stingray Group acquired it in January 2020. Founder Simon Foster is now vice chair and partner at Capital Canada and chair of the Ontario Arts Council.
What is the TechTO connection?
Foster spoke in December 2017 about his six months at 500 Startups, framed as four rules for how to fail in Silicon Valley — then told the room to do the opposite of all four.