ecosystem / companies / flashstock

FlashStock

FlashStock was a Toronto platform that produced custom marketing content at scale for enterprise brands. Founded in 2014 by Grant Munro and grown to a roughly US$50M acquisition by Shutterstock in 2017, it was rebranded as Shutterstock Custom.

Acquired — Acquired by Shutterstock in 2017 (reported at roughly US$50M-$65M) and rebranded as Shutterstock Custom; no longer an independent company.

Marketing TechnologyTorontoFounded 2014
~US$50M+acquisition by Shutterstock, 2017BetaKit

The people

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Working at FlashStock

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On the TechTO stage

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About

FlashStock, founded in 2014 by Grant Munro, built a platform that helped enterprise marketers create custom visual content faster and cheaper than traditional studios. It raised seed funding from angel investors and was acquired by Shutterstock in 2017 in a deal reported between US$50M and US$65M. It was folded into and rebranded as Shutterstock Custom, which Munro continued to lead.

Backers

Seed funding from individual angel investors; acquired by Shutterstock in 2017.

Quick answers

What was FlashStock?

A Toronto platform that produced custom marketing content at scale for enterprise brands.

What happened to FlashStock?

Shutterstock acquired it in 2017 (reported at roughly US$50M-$65M) and rebranded it as Shutterstock Custom.

Who founded FlashStock?

Grant Munro, in 2014; he continued to lead the business as Shutterstock Custom after the acquisition.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 22, 2026