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About
Vajre ran marketing at Pardot before co-founding Terminus, the account-based marketing platform, and wrote MOVE, a Wall Street Journal bestseller laying out a four-question go-to-market framework. GTM Partners is that thinking sold as a product: research and advisory work, plus the GTM Operating System, a framework of eight pillars that an executive team runs itself against. The firm's model is leverage rather than headcount — it trains and certifies partners to deliver the system rather than delivering all of it directly. Its own published figures are 160-plus certified partners, more than 75,000 leaders trained and over 2,000 go-to-market teams assessed. Vajre also writes GTMonday, a weekly briefing.
Backers
An advisory and research firm rather than a venture-backed company. No investors are named on its site or in the sources read.
Quick answers
What is GTM Partners?
A go-to-market advisory and research firm. It sells the GTM Operating System — an eight-pillar framework for aligning an executive team on go-to-market — through training, team assessments and a network of certified delivery partners.
Who runs it?
Sangram Vajre, its co-founder and chief executive. He ran marketing at Pardot, co-founded Terminus, and wrote MOVE, a Wall Street Journal bestselling go-to-market book.
What does it claim for its reach?
On its own site: more than 160 certified partners, over 75,000 leaders trained and more than 2,000 go-to-market teams assessed.
Who from GTM Partners is in this directory?
Sangram Vajre, its co-founder and chief executive, who spoke at TechTO's SalesTO in 2018 on marketing and selling like a category leader — then at Terminus.