The people
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Working at Long Story Short
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About
Alex Gould started Long Story Short in 2018 after watching a pitch for a genuinely good product platform fail because the presentation was too complicated. That became the agency's operating premise: people don't buy what they don't understand. The firm distills science, academia, and technology into campaigns ordinary people can follow, and works two ways — as a fractional marketing team running a client's whole brand effort, or on discrete projects. Services span positioning and messaging, branding and copywriting, design and collateral, video production, web and digital, and presentations. Clients range from startups and scale-ups to enterprises; the company's site names Google for Startups, Co-operators, PepsiCo, AutoTrader, Rogers Cyber Catalyst, Colliers, and Ecclesiastical Insurance, and claims 125+ clients across 15+ countries. Gould traces the culture to two habits he described on stage in 2023: check your ego at the door regardless of title or credentials, and treat a client's business like your own. The agency turned five in May 2023 and eight in 2026, and runs from 1 University Ave in Toronto and 368 9th Ave in New York.
Backers
No outside investment is disclosed anywhere we could find. Long Story Short appears to be an independent, founder-owned agency — an assumption based on the absence of any funding record, not on a statement from the company.
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Quick answers
What does Long Story Short actually do?
Brand and creative work for companies whose offering is hard to explain — positioning and messaging, branding, copywriting, design, video, and web. It engages either as a fractional marketing team running the whole effort, or on individual projects. Its specialty is translating science, academia, and technology into campaigns non-experts understand.
Who founded it and when?
Alex Gould founded it in 2018 and is founder and managing director. The trigger was watching a strong product platform lose a pitch because the presentation was too complicated — which became the firm's premise: people don't buy what they don't understand. It marked five years in May 2023 and eight years in 2026.
Where is it based and who does it work with?
Two offices: Toronto at 1 University Ave and New York at 368 9th Ave. Clients run from startups and scale-ups to enterprises. The company's site names Google for Startups, Co-operators, PepsiCo, AutoTrader, Rogers Cyber Catalyst, Colliers, and Ecclesiastical Insurance, and claims 125+ clients across 15+ countries.