The people
What they build
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Working at NS/TX Industries
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About
Chris Bryson founded New School Foods in 2021 after selling his previous company, the white-label digital grocery platform Unata, to Instacart. The technical bet is a scaffolding process using directional freezing at scale — the first to do so — which produces a macrostructure combining muscle fibre and connective tissue, the thing that makes a whole cut flake rather than crumble. The flagship product is a plant-based salmon filet, sold through roughly 30 Canadian restaurants and distributors, joined since by a salmon burger. In 2025 the business was reorganised as NS/TX Industries, holding the manufacturing technology platform, the New School Foods consumer brand and production, and extended the same process beyond seafood into red meat including steak and bone-in ribs. R&D, engineering and production all run from a 28,000 sq ft facility on Dufferin Street in Toronto's west end.
Backers
Inter IKEA, Protein Industries Canada and Sustainable Development Technology Canada, among others, across more than US$19M raised.
Quick answers
What does NS/TX Industries do?
It makes whole-cut plant-based meat. Its scaffolding process uses directional freezing at scale to build a structure of muscle fibre and connective tissue, so a filet flakes and cooks the way animal protein does. Its consumer brand is New School Foods.
What is the difference between New School Foods and NS/TX?
New School Foods is the consumer brand; NS/TX Industries is the company formed to hold the manufacturing technology platform, the brand and production, as the process expanded past seafood into red meat.
Who founded New School Foods?
Chris Bryson, in 2021. He had previously founded Unata, a white-label digital grocery platform he bootstrapped to profitability and sold to Instacart in January 2018.