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OPENLANE

OPENLANE is the digital wholesale used-vehicle marketplace formerly known as KAR Auction Services, renamed in May 2023 after it sold its US physical auction business to Carvana. Its first OPENLANE-branded marketplace launched in Canada, merging the ADESA and TradeRev platforms.

Automotive marketplaceCarmelopenlane.com
$2.2Bprice Carvana paid for the ADESA US physical auction business in 2022OPENLANE press release

What they build

OPENLANE marketplaceDigital wholesale marketplace for used vehicles in the US, Canada and Europe.Product page ↗
AFCFloorplan financing for independent dealers.Product page ↗

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Working at OPENLANE

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About

KAR Auction Services sold its ADESA US physical auction business to Carvana for $2.2 billion in 2022 and rebuilt itself around digital marketplaces, renaming the whole company OPENLANE — after its digital brand — effective 15 May 2023. The business now runs two segments: a marketplace connecting wholesale buyers and sellers of used vehicles across the US, Canada and Europe, and AFC, which provides floorplan financing to independent dealers. The first OPENLANE-branded marketplace launched in Canada in June 2023, combining the existing ADESA and TradeRev platforms. That Canadian lineage runs through TradeRev, the Toronto dealer-to-dealer auction app Mark Endras co-founded in 2009 and sold to KAR; Endras is now OPENLANE's SVP and chief technology officer, and presented TradeRev at TechTO in 2017.

Backers

Publicly traded on the NYSE as KAR.

Quick answers

What is OPENLANE?

A digital wholesale marketplace for used vehicles in the US, Canada and Europe, plus AFC, its floorplan financing arm for independent dealers.

Is OPENLANE the same company as KAR Auction Services?

Yes. KAR renamed itself OPENLANE, Inc. on 15 May 2023, after selling its ADESA US physical auction business to Carvana for $2.2 billion.

What is OPENLANE's Canadian connection?

Its first OPENLANE-branded marketplace launched in Canada in June 2023, merging ADESA and TradeRev — the Toronto app Mark Endras co-founded and KAR acquired. Endras is now OPENLANE's CTO.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 30, 2026