The people
What they build
Open roles via the TechTO Job Board
Working at Parsel
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On the TechTO stage
Every talk is searchable — ask the archive about Parsel ↗
About
Parsel's argument was that the platforms were capturing the money creators generated — Google owns YouTube, Facebook owns Instagram — and that creators should keep more of what their expertise and audience produced. It gave them a storefront for the products featured in their videos and paired them with companies paying for sponsored content, earning across product sales, native advertising and sponsorships. Josh Brandley and Hamid Abbas started the company in Toronto in 2014. The Globe and Mail profiled it in January 2016, when it had roughly $1.2 million from angel investors, friends and family, ten people on staff, and month-over-month growth across all three revenue lines. Brandley spoke at TechTO in December 2015 — not about the product, but about the support group a founder needs, the family and investors and team that keep the thing moving. Parsel no longer operates; parsel.me now redirects to a parked domain. Brandley is president of Intercap International.
Backers
Angel investors, friends and family. The Globe and Mail reported about $1.2 million in January 2016 and named no institutional investors.
Quick answers
What did Parsel do?
It let YouTube and Instagram creators sell the products they featured in their content, and connected them with brands paying for sponsored videos.
Who founded Parsel?
Josh Brandley and Hamid Abbas, in Toronto in 2014. Brandley was co-founder and CEO and is now president of Intercap International.
Is Parsel still operating?
No. The company is no longer active and its domain, parsel.me, now redirects to a parked page.