The people
What they build
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Working at Pixieset
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About
Pixieset began with a photographer friend of Wong's proudly demonstrating an appliance that burned four DVDs at once — in 2013 that really was the best way to hand a client 500 wedding photos. Wong and Jiang, a husband-and-wife team, had spent two fruitless years at a previous startup flying to TechCrunch Disrupt and Web Summit chasing investors, and decided to just build instead. They prototyped in March 2013, launched in June, had a paying customer in July, and did not hire anyone until late 2015 — by which point, Wong told the Together Vancouver stage, the two of them were doing around $5 million ARR. They ignored investor email entirely until about 2021. The company is now roughly 200 people and sells photo delivery, web presence, marketing and commerce end to end.
Backers
Bootstrapped for roughly eight years on customer revenue; a single seed round was raised in September 2021. Investor names not sourced.
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Quick answers
What does Pixieset do?
Everything a working photographer needs online except taking the pictures — delivery galleries, websites, storefronts, marketing and a studio CRM.
Is Pixieset venture-backed?
Barely. Wong and Jiang bootstrapped it on customer revenue for around eight years and, in his words, ignored every investor email until roughly 2021, when a seed round was raised.
Who founded Pixieset?
Simon Wong and Phoebe Jiang, who are married, in Vancouver in 2013. Wong says working with a life partner meant real business decisions got made in a car or over lunch rather than in meetings, which is how a two-person company moved as fast as it did.