The people
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Working at Rumble
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About
Rumble is an online video platform started in Toronto in 2013 by Chris Pavlovski, who had spent more than 15 years in online video before founding the company. Through its first years it operated deliberately quietly from Toronto — hosting independent creators and licensing video to major media companies — and when Pavlovski spoke at TechTO in May 2016, he described a platform with more than 21,000 creators that had never raised outside money.
The platform's audience grew sharply from 2020 onward, and the company took its first outside investment in 2021. On September 16, 2022, Rumble completed a business combination with CF Acquisition Corp. VI and began trading on Nasdaq under the ticker RUM, receiving approximately $400 million in gross proceeds. In 2023 it opened a U.S. headquarters in Longboat Key, Florida, which is now the base its corporate announcements are issued from. Alongside the core video platform, Rumble operates Rumble Cloud (infrastructure services) and the Rumble Advertising Center. The company passed $100 million in annual revenue for the first time in 2025 and reported 56 million average global monthly active users in the first quarter of 2026. On June 17, 2026, it completed its acquisition of AI-infrastructure company Northern Data, renaming the parent company RUM Group Inc. and organizing it into two business units, Rumble and Quake AI. The company describes its mission as protecting "a free and open internet."
Backers
Public company (NASDAQ: RUM); parent renamed RUM Group Inc. after the Northern Data acquisition closed in June 2026
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Quick answers
Is Rumble a Canadian company?
It started as one. Chris Pavlovski founded Rumble in Toronto in 2013 and ran it from there through its early years — he told the 2016 TechTO audience the headquarters would stay in Toronto. After going public, the company opened a U.S. headquarters in Longboat Key, Florida, in 2023, and its corporate announcements are now issued from Florida.
How did Rumble become a public company?
Through a business combination with CF Acquisition Corp. VI, a special-purpose acquisition company, completed on September 16, 2022. The combined company trades on Nasdaq under the ticker RUM and received approximately $400 million in gross proceeds in the transaction.
What does Rumble do beyond video?
The core product is a video hosting and livestreaming platform for creators. The company also sells cloud infrastructure through Rumble Cloud, runs the Rumble Advertising Center for advertisers, and in June 2026 completed its acquisition of Northern Data, an AI-infrastructure company, expanding its data-center and GPU capacity; the parent company was renamed RUM Group Inc. at that point.