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About
Kelly earned the nickname first: colleagues at Morgan Stanley used him as the in-house expert on frequent-flyer programs and credit-card optimisation, and in 2010 he put the advice on a blog. It became a business when he added affiliate links in 2011 and a New York Times interview followed. Bankrate acquired it in 2012 for a reported $28M, with Kelly keeping editorial control; Red Ventures bought Bankrate in 2017, making the site part of its consumer media portfolio. The model is affiliate: the site earns fees on credit-card referrals to issuers including Citi, Bank of America, Chase and Capital One, which is also why its independence gets scrutinised. It had 20 full-time staff and about 50 freelancers in 2017 and roughly 150 employees by 2025. Liza Landsman was appointed chief executive on 4 June 2025; Kelly, who published How to Win at Travel in 2025, stayed on as founder.
Backers
Not venture-backed. Owned by Red Ventures, which acquired Bankrate — the site's 2012 buyer — in 2017.
Quick answers
What is The Points Guy?
A New York travel website covering airline and hotel loyalty programs, credit-card rewards and travel advice. It earns through affiliate partnerships with card issuers including Citi, Bank of America, Chase and Capital One.
Who founded it and when?
Brian Kelly, in 2010, as a personal blog written while he worked at Morgan Stanley, where colleagues already called him the points guy.
Who owns it?
Red Ventures. Bankrate bought the site in 2012 for a reported $28M, with Kelly keeping editorial control, and Red Ventures acquired Bankrate in 2017.
Who runs it now?
Liza Landsman was appointed chief executive on 4 June 2025. Kelly remains founder and the brand's public face, and published How to Win at Travel in 2025.
Who from The Points Guy is in this directory?
Brian Kelly, its founder, who joined TechTO Together in June 2020 to talk about travel in a post-pandemic world.
