The people
What they build
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Working at Vantage
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On the TechTO stage
Aran Hamilton of Vantage Analytics presents Data, Insight, Action
Watch on YouTube ↗Aran Hamilton of Vantage presents How AI is Changing the Path to Purchase
Watch on YouTube ↗Every talk is searchable — ask the archive about Vantage ↗
About
Aran Hamilton started Vantage in June 2013 after Canadian retailers told him they wanted his anti-showrooming tablet app — just not for another five years. He recruited data scientist Brandon Kane instead, demoed a prototype on the Startup Train to Montreal, and built a SaaS analytics layer on top of Shopify, Magento and BigCommerce. It raised a $1.1M seed from Real Ventures and angels in 2014. The dashboard proved hard to monetize with small merchants, so the company pivoted in 2016 toward telling retailers what to do with the data and then running the ad campaigns for them — the 'data, insight, action' idea Hamilton pitched on the TechTO stage in 2015. By his 2018 TechTO talk it was working with retailers and brands in 127 countries. Today, trading as Vantage rather than Vantage Analytics, it sells retail media orchestration software to enterprise retailers including The Home Depot and Canadian Tire's Triangle Retail Media.
Backers
Real Ventures, plus angels including Greg Wolfond (SecureKey, 724 Solutions) and Brad Badeau (CertaPay) · $1.1M seed, 2014
Quick answers
What does Vantage do?
It sells retail media orchestration software — the platform enterprise retailers use to run their own ad networks across onsite, offsite and in-store inventory. The Home Depot and Canadian Tire's Triangle Retail Media are customers.
Who founded Vantage?
Aran Hamilton and Brandon Kane, in Toronto in 2013. Hamilton is CEO and Kane is CTO.
Is Vantage the same company as Vantage Analytics?
Yes. It launched as Vantage Analytics, an e-commerce analytics tool for Shopify and Magento merchants, and now trades as Vantage after pivoting into retail media.
How much has Vantage raised?
A $1.1M seed round from Real Ventures and angel investors in 2014. No later rounds have been publicly reported.