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About
Allen Lau and Ivan Yuen started Wattpad in Toronto in 2006, a year before the iPhone and a year before the Kindle, on a bet that people would read on the devices they already carried and that mobile internet would let the content come down from the cloud. The third piece was user-generated content: not publishers deciding what gets published, but readers and writers. Fifteen years later it was a platform where roughly 100 million monthly users read and share stories, five million of them writers posting a million new chapters a day in 50 languages. The data underneath that became a second business — Wattpad picks its best-performing stories and turns them into print books (Wattpad Books, launched January 2019), TV shows, and films, co-producing with Netflix, Disney, and others. Lau raised about US$120M across rounds led by Union Square Ventures and Golden Venture Partners, Khosla Ventures, OMERS Ventures, and Tencent, and did it without moving to Silicon Valley — a refusal he has since made a point of. In January 2021 Naver, the South Korean internet conglomerate behind WEBTOON, agreed to buy the company; the deal closed in May 2021. Lau put the price at US$660M on stage; Naver's announcement described a cash-and-stock deal valued at more than US$600M (about CAD$754M), one of the largest Canadian tech exits to that point. Wattpad stayed headquartered in Toronto and is now a subsidiary of WEBTOON Entertainment. Lau stepped down as CEO in May 2022.
Backers
Union Square Ventures, Golden Venture Partners, and W Media Ventures (US$3.5M, 2011); Khosla Ventures (led US$17.3M, June 2012); OMERS Ventures (led US$46M Series C, April 2014); Tencent Holdings (US$51M, January 2018). BDC and Northleaf Venture Catalyst Fund are also named as investors. Naver Corporation acquired the company outright in May 2021; Wattpad is now a subsidiary of WEBTOON Entertainment.
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Quick answers
Who owns Wattpad?
Naver, the South Korean internet conglomerate, agreed to buy Wattpad in January 2021 and closed the deal in May 2021. Wattpad is now a subsidiary of WEBTOON Entertainment, Naver's digital comics business, and stayed headquartered in Toronto. Co-founder Allen Lau stepped down as CEO in May 2022.
How much did Wattpad sell for?
Allen Lau said US$660 million on the TechTO stage in December 2022. Naver's own January 2021 announcement described the cash-and-stock transaction as valued at more than US$600 million — BetaKit reported it as CAD$754 million. It was one of the largest Canadian tech exits at the time. Wattpad had raised about US$120 million before the sale.
How did Wattpad make money from free stories?
By using the data. Lau described picking the best-performing stories out of a million new chapters a day and turning them into print books, TV shows, and films — 100 projects running simultaneously across five continents as of late 2022, co-produced with Netflix, Disney, and other entertainment companies. Wattpad Books, launched in January 2019, handles the print side.