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AJ Dalal on the TechTO stage

AJ Dalal

Senior Managing Director, Data & AI Strategy, Publicis Sapient

DataTorontoOn TechTO stages since 2018

AJ Dalal is a data and AI strategy leader at Publicis Sapient, where as a Senior Managing Director he heads data and AI strategy for enterprise clients across North America. With more than two decades in enterprise data and marketing technology, he speaks on customer-centricity — using first-party data, disciplined KPIs and test-and-learn practices to help brands stay relevant and avoid disruption.

On the TechTO stage ×1

TECHTO15:03

AJ Dalal of Publicis Sapient presents Future of Marketing - Customer Centricity

TechTO · January 2019
Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about AJ ↗

In their words

You're not safe. You will be disrupted, and that is an absolute guarantee. In the last 15 years about 52% of the Fortune 500 companies have vanished.

TechTO, Jan 2019 · watch at 2:56 ↗

Conversion rate is not a KPI. You want to triangulate your data — conversion rate versus expectation, versus target, versus momentum. That is a KPI you can action.

TechTO, Jan 2019 · watch at 6:13 ↗

Start with your customer profile data that you own. From there understand their behaviors, and then understand the value that those consumers are giving you.

TechTO, Jan 2019 · watch at 4:39 ↗
A few quotes can’t cover everything AJ said on the TechTO stage. 1,600+ talks are searchable.Ask about AJ ↗

Around the web ×1

Podcast
OYP Episode 13: AJ Dalal and Justin PlumridgeOwn Your Potential Podcast
2020

Quick answers

What did AJ Dalal talk about at TechTO?

The future of marketing and customer-centricity — building marketing on first-party customer data you own, betting on a handful of key experiences, and adopting a test-and-learn practice to stay relevant.

What is AJ Dalal's view on marketing KPIs?

That conversion rate on its own is not a KPI. He argues for triangulating data — measuring conversion rate against expectation, target and momentum — so a number becomes something executives can act on.

Where does AJ Dalal work?

Publicis Sapient, where he is a Senior Managing Director leading data and AI strategy for enterprise clients in North America.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 17, 2026