Quick answers
Who is Alana Frome?
She is a co-founder of Lillio, the childcare software company formerly called HiMama. Bain Capital Double Impact's 2021 funding announcement named her as the company's CTO, and a back-to-school letter Lillio published on its own blog in September 2026 is signed by Alana Frome, CEO & Co-Founder.
Who founded HiMama?
Ron Spreeuwenberg and Alana Frome. Bain Capital Double Impact's November 2021 announcement says HiMama was founded in Toronto in 2013 by CEO Ron Spreeuwenberg and CTO Alana Frome, and BetaKit's 2019 Series A report also names her as a founder.
Is Lillio the same company as HiMama?
Yes. The company announced its new name, Lillio, in November 2023. It said the product had grown from family communication into a fuller early education company, and that the HiMama name often felt exclusionary to the programs and families it serves.
What did she do before HiMama?
Her speaker bio at the University of Toronto's Entrepreneurship Hatchery says she spent the decade before HiMama building products, worked as an English teacher in rural France, and is an advocate for young women with interests in STEM.