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Ali Asaria on the TechTO stage

Ali Asaria

Co-founder, Transformer Lab

AI developer toolsTorontoOn TechTO stages since 2017

Ali Asaria is a Toronto founder who created the BlackBerry BrickBreaker game, founded Well.ca, and in 2013 founded Tulip, which builds mobile software for retail store associates. He stepped down as Tulip's CEO in 2024 to become board chair. His current venture is Transformer Lab, an open-source AI developer-tooling startup.

On the TechTO stage ×1

TECHTO9:14

Ali Asaria of Tulip Retail presents Business Software and The Future of Work

TechTO · February 2017
Watch on YouTube ↗

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Ali ↗

In their words

did you know that retail sales associates and cashiers are the largest job in North America

TechTO, Feb 2017 · watch at 03:11 ↗

when you start automating the things that robots do really well you get to focus on what humans do really well

TechTO, Feb 2017 · watch at 04:50 ↗
A few quotes can’t cover everything Ali said on the TechTO stage. 1,600+ talks are searchable.Ask about Ali ↗

Around the web ×1

Podcast
Why Building AI Matters More Than Using It with Ali Asaria of Transformer LabTank Talks
2026

Quick answers

What is Ali Asaria known for?

Creating the BlackBerry BrickBreaker game, founding Well.ca, and founding Tulip, which makes software for retail store associates.

What is Ali Asaria doing now?

He co-founded Transformer Lab, an open-source AI developer-tooling startup, and is board chair of Tulip after stepping down as its CEO in 2024.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 18, 2026