Alyssa Atkins

I'm going to tell you three ways I think being unreasonable is actually a good thing, especially for a founder, and that's being unreasonably determined, unreasonably confident, and unreasonably ambitious.

If we can make it feel like something that's normalized and should actually be celebrated, and is something you do for you as a radical act of self-love, more people will flock to it.

We did a pre-seed round last summer, pretty quickly. If I had stopped to think about how hard it was for me as a female entrepreneur, solo, being non-technical, I think that would have held me back.

I want to emphasize this isn't a fault of our physicians in any way it really is just the way our system is designed just to react only when there's a problem.

People are making irreversible decisions about their lives without access to information about their bodies that could have them just be much more informed and more confident.

This is the care that Serena Williams is getting — what hope do the rest of us have.

if you can kind of corner a market and access a distribution angle that is unique to you, it really ends up paying off

by taking this approach and thinking of where we could inject a financial component, we were able to expand the value of each customer

someone on a matchmaking platform who would stick around for a few months and the lifetime value was maybe around $40, convert that person to a payroll customer, which is much stickier — they stay on for years at a higher price point

everything out there will try to kill you at this stage if you let it

growing the company supersedes having a pristine product

if our marketing channels aren't effectively bringing liquidity to our marketplace then users will have a negative product experience because they won't have found what they were looking for