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Ami Shah of Peekapak presents Knowing When & Why To Pivot
Watch on YouTube ↗Innovation in Child Education Through Technology | Meet PeekaPak
Watch on YouTube ↗First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Ami ↗
In their words
We said if 50 teachers would sign up and use this, that's something. We had 50 teachers in two hours; we had 13,000 in nine weeks.
We experienced a major pivot, so we went from kind of like a Birchbox for children's education, a physical product sold through e-commerce, and now we are a fully digital online platform — we're selling to schools and we're a freemium model.
having a credible partner so the fact that we came in with the government lent a ton of credibility going into a market like the UAE where the government means a lot in terms of having approval
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Quick answers
What is Ami Shah known for?
Co-founding and leading Peekapak, a Toronto edtech whose social-emotional-learning platform reaches K-12 classrooms in dozens of countries.
How did Peekapak pivot?
It moved from a Birchbox-style physical children's-education subscription sold via e-commerce to a freemium digital platform sold to schools.