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Andrea Danovitch on the TechTO stage

Andrea Danovitch

Associate Vice President, Marketing and Brand, Interac

MarketingTorontoOn TechTO stages since 2019

Andrea Danovitch is a Toronto marketing leader and Associate Vice President, Marketing and Brand at Interac, where she relaunched the brand with the award-winning 'Be in the Black' platform and helped it top Canada's Gustavson Brand Trust Index for years. She studied creative writing before building a marketing career, and spoke at TechTO's MarketingTO in 2019.

On the TechTO stage ×1

TECHTO MARKETINGTO18:29

Advertising and the Human Connection | Andrea Danovitch, AVP, Marketing and Brand at Interac Corp.

MarketingTO · July 2019
Watch on YouTube ↗

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Andrea ↗

In their words

I think technology, there's a lot to talk about, but it's all for naught without the human greatness

TechTO MarketingTO, Jul 2019 · watch at 4:21 ↗

it's always been about that human element and connecting the technology with the human need

TechTO MarketingTO, Jul 2019 · watch at 4:17 ↗
A few quotes can’t cover everything Andrea said on the TechTO stage. 1,600+ talks are searchable.Ask about Andrea ↗

Around the web ×1

Article
Marketers of the Year: Getting Interac users back in the blackStrategy
2015

Quick answers

What is Andrea Danovitch known for?

Leading marketing and brand at Interac, including the 'Be in the Black' platform and sustained brand-trust rankings.

What did she discuss at TechTO?

How Interac added a human touch to its advertising, arguing that technology means little without human connection.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026