ecosystem / people / andrew-lawton
A

Andrew Lawton

Co-founder, FunnelCake

Revenue OperationsKitchener

Andrew Lawton was the technical co-founder of FunnelCake, a Kitchener revenue-operations product built on the Salesforce ecosystem that showed B2B sales teams how their pipeline actually converted. Lawton joined CEO Marko Savic, a former co-worker, to build the company from 2015 and later left amicably; Varicent acquired FunnelCake in October 2020.

Andrew hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Andrew co-founded FunnelCake, which appears in 2 talks in the archive.

Quick answers

Who founded FunnelCake?

The Globe and Mail reported on 2015-11-10 that Marko Savic spent nine months validating the idea before persuading Andrew Lawton, a co-worker, to join as technical co-founder.

What was Andrew Lawton's role at FunnelCake?

The Globe and Mail (2015-11-10) and BrainStation, in an article published 2018-05-16, both describe Lawton as FunnelCake's technical co-founder, building the product alongside CEO Marko Savic.

Did Andrew Lawton stay at FunnelCake until it was sold?

BrainStation's 2018-05-16 profile of FunnelCake says Savic founded the company in 2015 with Andrew Lawton, 'who has since amicably parted ways with the company,' ahead of the 2020 acquisition.

What happened to FunnelCake?

Communitech News reported on 2023-02-01 that Varicent, a Toronto sales performance management company, acquired FunnelCake in October 2020, six years after its founding.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 25, 2026