On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Andrew ↗
In their words
the fact is we have no relationship as if it's a one-night stand and we're expecting this incredible loyalty you have to earn the loyalty
edelman where I work does this study called the Trust Barometer we have done it for 18 years
Around the web ×2
Quick answers
Who is Andrew Simon?
A Toronto advertising creative and Global Executive Creative Director at Edelman, previously CCO of Cundari and executive creative director at DDB Canada.
What did Andrew Simon talk about at MarketingTO?
In March 2018 he presented 'Polarization of Trust,' using data from Edelman's annual Trust Barometer to explain how consumers decide whether to trust brands.
