On the TechTO stage ×2
The Not-So-Secret Insights on all things AI and Marketing with Google Canada
Watch on YouTube ↗Sales Psychology 101: Why Emotion Drives 90% of Buying Decisions | Ben Wise | Sales TechTO
Watch on YouTube ↗First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Ben ↗
In their words
You are not competing against AI in your marketing. You are competing against another marketer who's using AI.
We're in the first inning. We are just scratching the surface of the endless possibilities we can have here.
Please don't wait - start acting today.
Upwards of 90% of any decision comes down to the irrational or emotional factors.
Quick answers
Who is Ben Wise?
He is head of programmatic media at Google Canada, where he has worked for roughly 13 years leading the programmatic advertising sales team. He also chairs the board of the Daily Bread Food Bank in Toronto.
What did he talk about at TechTO?
With colleague Tomy Bay Curtis, he spoke to the TechTO community in March 2024 about Google's Gemini and using AI to help marketers stay efficient and adapt to fast-changing, unpredictable consumer demand.
What is his core message about AI in marketing?
That AI is a multiplier, not a competitor: marketers are not competing against AI but against other marketers who are already using it. He urges teams to get their data in order and start experimenting now rather than wait.