On the TechTO stage ×1
First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Bill ↗
In their words
Think about the trade commissioner service on your Canadian side — we're the Swiss version of that. I'm helping Canadian companies make informed decisions when they're looking at Europe for international expansion.
Switzerland is, for the 12th year running, the most innovative country in the world, and it really is open for business — a country focused on pragmatism.
Quick answers
Who is Bill Edwards?
Senior investment advisor at Swiss Business Hub Canada, the Swiss government's trade and investment promotion office for Canada, based at the Consulate General of Switzerland in Montreal. He joined the hub in 2022.
What does Swiss Business Hub Canada do for founders?
It is the Swiss counterpart to Canada's trade commissioner service: free introductions, market guidance and vetted connections for Canadian companies considering Switzerland as a European headquarters.
What did he speak about at TechTO?
Why a Canadian startup might headquarter in Europe from Switzerland, alongside Andrew Lehman of Long and Vision Corp, whose augmented-reality firefighting system was sought out by Swiss fire services.