On the TechTO stage ×1
First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Bobby ↗
In their words
A lot of people make the mistake of focusing on efficiency versus effectiveness.
When you are stuck in go to market, your first question should be, do I understand my customer enough? The answer is usually you don't.
Make sure you're looking at the ugly things that you don't maybe want to see.
Quick answers
What is Bobby Green's current role?
He is Head of GTM and Strategy at Astrus, a startup building AI software that automates analog microchip design.
What companies has Bobby Green worked on?
He has built or worked across four industries: regulated medical devices, ApplyBoard's international-student marketplace (including its ApplyShop e-commerce line), the fintech-recruitment startup Passage, and now AI for chip design at Astrus.
What was his talk about?
He argued that go-to-market should be treated as a system, urging founders to prioritize effectiveness over efficiency and to segment relentlessly when growth stalls, drawing on lessons from scaling ApplyBoard to a $3 billion valuation.