On the TechTO stage ×2
Bryn Jones of GrowSumo presents Stop Ignoring Profitable Revenue
Watch on YouTube ↗We Cut 40% of Costs and Grew
Watch on YouTube ↗First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Bryn ↗
In their words
I'm here to beg you guys to stop ignoring profitable revenue.
You make it mutually beneficial. So if you make money, you share money with them.
If you find something that works, just invest in it.
When you have weeks of cash in the bank, you can very quickly prioritize. It sucks. But it's a forcing function, because the alternative is you drive it off a cliff.
We told ourselves stories that weren't actually true, and we even sometimes had data that supported the stories. It's amazing how you can lie to yourself.
We came here not because we thought it was the best place to build, but because we thought it was the best place to build for us.
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Quick answers
What company did Bryn Jones found?
He co-founded GrowSumo in 2015 with Luke Swanek, Neil Chudleigh and Jon Mendes; it rebranded to PartnerStack, a Toronto-based partner-led growth SaaS platform where he serves as CEO.
What did Bryn Jones speak about at TechTO?
At the December 2017 TechTO he gave a talk, 'Stop Ignoring Profitable Revenue,' arguing that partner and channel sales are an investment, not a growth hack.
What happened to PartnerStack?
In April 2026, AppDirect acquired PartnerStack for upwards of $150 million USD to build a unified subscription-commerce platform for partner-led growth.
How did PartnerStack survive 2023?
In January 2023 PartnerStack lost 10% of its revenue in a single month, then Silicon Valley Bank — whose customers it sold to — failed. With weeks of cash left and no route to raise, Jones cut 40% of costs and the company grew that year anyway, then nearly tripled its growth rate the year after (TechTO, August 2026).