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Carl Schmidt on the TechVancouver stage

Carl Schmidt

AI strategy advisor, Independent

SaaSVancouverOn TechVancouver stages since 2016

Carl Schmidt co-founded Unbounce in Vancouver in 2009 with five others and was its CTO for more than a decade. He now advises companies on AI strategy independently and sits on the board of the Canadian Accelerator and Incubator Network. He spoke at TechVancouver in 2016 about delegating well — giving away your Legos.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Carl

In their words

We've got six co-founders, a little crazy. We started in 2009. We've raised less than a million bucks to date and so we're effectively bootstrapped, really. We've built this thing to about 1.1 million US revenue per month.

TechVancouver, Aug 2016 · watch at 0:38

You cannot build a company without giving away your Legos — the things that you're responsible for, the things that you hold dearly, the things that you want to do. You are not going to build your company without giving some of those away.

TechVancouver, Aug 2016 · watch at 1:47

Number four way to screw it up is to hoard them. I'm really, really terrible at this. I love solving technical problems, that's what I love to do. But then, honestly, there's no fun for everybody else.

TechVancouver, Aug 2016 · watch at 2:56
A few quotes can’t cover everything Carl said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Carl

Around the web ×1

Quick answers

Who is Carl Schmidt?

A co-founder of Unbounce, the Vancouver landing-page company, and its CTO for over a decade. He now works independently as an AI strategy advisor and sits on the board of the Canadian Accelerator and Incubator Network.

What did Carl Schmidt talk about at TechVancouver?

Seven ways to botch delegation, using Molly Graham's 'giving away your Legos' metaphor — handing work to someone who doesn't want it, hoarding your favourites, passing it on fully assembled, and being vague about it.

How was Unbounce built?

On stage in August 2016 Schmidt said six co-founders started it in 2009, raised under a million Canadian dollars, and had reached about US$1.1M revenue per month with roughly 160 staff across two offices — and were profitable.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026