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Claire Lysnes

Co-founder, Yellofruit

Plant-based Frozen Desserts

Claire Lysnes co-founded Yellofruit, the Ontario maker of a non-dairy, banana-based frozen dessert, with husband Andrew Kinnear. The idea came from feeding their children at home; Lysnes, who spent ten years in project management at PwC, started product development while on maternity leave, per a 2019 Drive Magazine profile. The dessert reached about 600 Canadian stores in 2019.

Claire hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Claire co-founded Yellofruit, which appears in 1 talk in the archive.

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Quick answers

Did Claire Lysnes co-found Yellofruit?

Yes. The Drive Magazine's profile of 2019-09-02, checked 2026-10-15, names Claire Lysnes and Andrew Kinnear as the co-founders of Yellofruit. FoodNavigator-USA on 2019-04-19 described Kinnear's wife and business partner, Claire, as the other half of the husband-and-wife team behind the product, and a Grocery Dive sponsored piece of 2019-11-12 calls Yellofruit a family business owned by married couple Andrew Kinnear and Claire Lysnes. Kinnear also said on a TechTO RetailTO panel in May 2019 that the couple started the company behind Yellofruit (https://www.youtube.com/watch?v=Jz4ZhKK1hQA&t=46s).

What is Yellofruit and where is it from?

A non-dairy frozen dessert made on a banana base, sold in Mango, Strawberry and Chocolate flavours named after the couple's children. FoodNavigator-USA, checked 2026-10-15, called it a Canadian startup entering about 600 Canadian stores in summer 2019; Strategy reported on 2019-06-12 a rollout to 350 Loblaw stores over the Canada Day weekend. The Grocery Dive piece says it is manufactured in Ontario. No fetched page states where Lysnes is based, so this profile lists no city.

What did Lysnes do before Yellofruit?

The Drive Magazine, checked 2026-10-15, says Lysnes worked in project management at PwC for ten years and that the couple began product development when Lysnes went on maternity leave, while Kinnear worked as a marketing consultant. The Grocery Dive piece adds that both have years of marketing experience.

Is Yellofruit still operating?

Probably not, though no page states an end date. On 2026-10-15, yellofruit.ca forwarded to a listing on the trademark marketplace Communer offering the Yellofruit trademark and domain names for sale, and yellofruit.com returned not found. No page from 2024 to 2026 shows the product on sale. Lysnes's current role is not verified on any fetched page, so this profile keeps the founder title.

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Maintained by TechTO · facts sourced and dated · last reviewed Oct 15, 2026