On the TechTO stage ×2
Corey Gross of Sensibill presents Using Your Own Product to Find New Use Cases
Watch on YouTube ↗Life After Acquisition with Corey Gross
Watch on YouTube ↗First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Corey ↗
In their words
But sometimes startups especially are guilty of it: they create a solution and search for problems. What happens is they really don't know who they're selling to, or they really don't know what the utility is.
If you sell too early you probably feel like you're giving your baby away. If you sell kind of at the right time, it'll feel like you're sending your kid to college and you'll shed a few tears — but yeah, your house will be way cleaner.
But when you get acquired, that isn't who you are anymore. It's who you were. And now you got to figure out who you want to be.
Around the web ×1
Quick answers
What is Corey Gross known for?
Co-founding Sensibill, the Toronto fintech that put itemized receipt data inside banking apps. He ran it for about ten years and sold it to Q2 Holdings in 2022.
What does Corey Gross do now?
He is VP and Head of Data & AI at Q2, the public digital banking provider that acquired Sensibill. He also angel invests and mentors founders, as he described on the TechTO stage in January 2025.
How many times has Corey Gross spoken at TechTO?
Twice — a 2015 talk on using your own product to find new use cases, and 'Life After Acquisition' in January 2025.