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What company did Daniel Rodic co-found?
Exact Media, a Toronto advertising company. Marketing Magazine's 30 Under 30 profile (2016-10-17) lists him as "Co-founder, Exact Media." The University of Toronto reported on 2017-01-12 that Rodic and Elena Sahakyan were two of Exact Media's four co-founders, and the Toronto Observer (2019-06-10) described him as the company's CEO and co-founder.
What did Exact Media do?
It paired product samples with online purchases, putting them in parcels from retailers such as Walmart, Asos and Best Buy. Marketing Magazine reported on 2016-10-17 that consumer-goods companies including Unilever, Johnson & Johnson and Procter & Gamble were customers, with P&G the largest, and that Exact Media had shipped more than 20 million samples.
What is Daniel Rodic's background?
The University of Toronto reported on 2017-01-12 that Rodic is a graduate of its Rotman Commerce program and quoted him saying funding through The Next 36 let him start his first business. The Toronto Observer (2019-06-10) reported that he grew up in Toronto near the U of T campus.
What happened to Exact Media?
MediaPost reported on 2020-01-10 that UK agency The Specialist Works had bought Exact Media's Connections insert marketplace, in a deal completed in the last week of December 2019. The report said co-founders Ray Cao and Daniel Rodic were leaving the business but would stay on as external advisers.