On the TechTO stage ×2
Danielle Brown of Hubba presents Marketing at the Speed of Tech
Watch on YouTube ↗How a Theatre School Dropout Became a CMO | Danielle Brown, CMO at Plusgrade
Watch on YouTube ↗First seen on a TechTO stage in 2017. Every TechTO talk is searchable — ask the archive about Danielle ↗
In their words
I do not work with agencies right now, and I'll tell you why: it's because they're too slow.
Here is the thing: we have moved, and no one is talking about marketing as a cost center anymore. Marketing is now a profit center — so that puts us as marketers in a really big position of power.
Men are more likely to put themselves up for a position that they are less qualified for, because there's some sort of an understanding, some sort of a belief system that says: I deserve this.
Quick answers
What is Danielle Brown known for?
Marketing leadership across Canadian tech: CMO at Hubba, then Knix, then Points and Plusgrade after Plusgrade acquired Points in 2022. She now runs her own advisory practice.
What did Danielle Brown do before tech?
She moved from Montreal to Toronto to study theatre performance at Humber College and did not finish her undergrad. She spent six years at record labels, leaving as label manager for Interscope Records, then worked at wireless startup Amp'd Mobile and six years at SiriusXM, ending as VP of conversion.
How many times has Danielle Brown spoken at TechTO?
Twice: 'Marketing at the Speed of Tech' in November 2017 as CMO of Hubba, and 'How a Theatre School Dropout Became a CMO' in March 2023 as CMO of Plusgrade.