On the TechTO stage ×2
Daryna Kulya of Vidyard demos Viewedit
Watch on YouTube ↗Hack of the Month: Daryna Kulya from Vidyard
Watch on YouTube ↗First seen on a TechTO stage in 2016. Every TechTO talk is searchable — ask the archive about Daryna ↗
In their words
That was very stressful, by the way. I don't do prospecting — I'm a product manager, I don't sell, as you probably can tell.
Sales has become something that is so automated — you're getting these templated emails in your inbox and you don't even know if someone wrote it or if it's just a bot that is emailing you. In order to delight your customers and prospects, why don't you sell like a human?
If your free product is not good, no one will be interested in the paid product.
Quick answers
What was ViewedIt, the product Daryna Kulya demoed?
A free Chrome extension from Vidyard that recorded your screen, voice, and face, made the video easy to share by link or directly inside Gmail, and notified you the moment someone watched. At her TechTO demo she said it had launched about a month earlier and already had over 10,000 users.
What was Daryna Kulya's role at Vidyard in these talks?
She was a product manager at Vidyard — she stressed in both talks that she wasn't in sales, which made her live prospecting demos nerve-racking. In the TechWaterloo Q&A she said her focus was making the free product so good that users would ask to pay for ViewedIt Enterprise, the paid team version launched around that time.
What results and best practices did she share for selling with video?
Vidyard saw roughly 25% reply rates on video emails and 26% click-through — about eight times regular links. Her tips: keep videos around one minute, plan talking points instead of reading a script, and don't sweat small mistakes, because prospects want to see you're human.