On the TechTO stage ×1
First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about David ↗
In their words
We believe a lie. We believe the lie that there is an average user. There isn't. Every single one of us on a daily basis is layered — we have tons and tons of layers and tons of ways that we experience the world.
In this circumstance, when we factor in design, to design it this way cost no more money than to design it the other way. It really doesn't. It's not any harder, it doesn't take any more time. It just comes down to a lack of understanding.
If you don't approach this with the inclusive design lens, you're excluding 13-ish percent of the global population — and depending on where your product market fit is, that number could be even higher.
Around the web ×1
Quick answers
What does David Palmer do?
Thinkingbox's company page, checked 2026-09-20, lists him on its leadership team as Executive Creative Director.
When did he join Thinkingbox, and in what role?
Marketing News Canada, dated 2021-10-12 and checked 2026-09-20, reported that "Thinkingbox has appointed David Palmer as Creative Director and Jessica Luch as Associate Creative Director, joining its Salt Lake City and Vancouver teams, respectively."
What did he do before Thinkingbox?
The same Marketing News Canada report, checked 2026-09-20, says he "held the role of Creative Director at both Axis 41 and Canopy, and was Director of UX/UI at Contravent."
Why does TechTO's video description name a different employer?
TechTO's own description of the March 2024 talk reads "Head of Design at Intr" — a string that was published truncated and resolves to no company. The employer here is established independently from Thinkingbox's own leadership page and from Marketing News Canada, both checked 2026-09-20, and corroborated on stage: he names Starbucks as a client, which Thinkingbox's own case study describes as a five-year partnership.