On the TechTO stage ×2
The Ultimate Guide to Selling Better
Watch on YouTube ↗
Sell The Way You Buy: The Ultimate Guide to Winning in Sales
Watch on YouTube ↗First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about David ↗
Also on the stage ×2
Panels and roundups David appeared on.
In their words
all of a sudden something that was important became a priority
the thing that's going to be motivating the customer to buy something is not your solution or even its benefits it's the problem they're looking to solve
coaching is the number one thing as a leader you can do to help your team
Around the web ×2
Quick answers
What is David Priemer known for?
Founding Cerebral Selling and writing two bestselling books, 'Sell the Way You Buy' and 'The Sales Leader They Need'. He is often called the 'Sales Professor'.
What did David Priemer do before Cerebral Selling?
He trained as a research scientist, then spent about 20 years in sales, including as VP of commercial sales at Salesforce, where he created the Sales Leadership Academy.
How many times has David Priemer spoken at TechTO?
Twice at TechTO SalesTO: as guest moderator of the 2018 'From CEO to Sales Floor' panel, and giving a 2024 talk built around 'Sell the Way You Buy'.