On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about David ↗
In their words
I would go every week on Friday. I'd spend an hour. I'd look through the service calls that week, and I'd pick somebody and I would call.
This is probably the most difficult profession in the world. Entrepreneurship is every day, all the time, everything you got.
More from TechTO ×2
Around the web ×1
Quick answers
Who is David Segal?
David Segal co-founded the Montreal tea retailer DAVIDsTEA in 2008 and now co-founds Firebelly Tea with Harley Finkelstein. He is also president of Highbeam and the founder of Mad Radish.
How big was DAVIDsTEA when David Segal ran it?
He told the TechTO Montreal stage in October 2025 that DAVIDsTEA was doing $200 million of sales across about 200 stores in North America.
What is Firebelly Tea?
A loose-leaf tea and accessories brand Segal launched in 2021 with Shopify president Harley Finkelstein, sold direct to consumers in Canada and the United States.