On the TechTO stage ×1
How Will the Future of AI Play Out? From the Perspective of Advertisers
Watch on YouTube ↗First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Dhaval ↗
In their words
we find the things that make your brand special, what's your DNA, connecting that with things that actually matter to your audience, the stuff that's happening in culture
AI would never come up with that, but a human did
More from TechTO ×1
Quick answers
Who is Dhaval Bhatt?
Co-founder and global co-chief creative officer of Courage, the Toronto agency he launched in May 2022 with Joel Holtby and Niki Sahni, backed by No Fixed Address co-founders Dave Lafond and Serge Rancourt. He was previously a partner and creative director at Rethink.
What did he say on the TechTO stage?
In July 2024 he took over from co-presenter Tom Kenny to argue what AI still cannot do: find the unlikely cultural connection. His examples were Courage's Street Fighter 6 campaign built around Colonel Sanders's recipe, and a chocolate-bar campaign that started from a Google DeepMind study on human prompts.
What has Courage worked on?
Bhatt's award-winning work spans IKEA, Kraft Heinz, Molson Canadian, Honey Nut Cheerios, Scotiabank, KFC and General Mills, recognised at Cannes Lions, D&AD, One Show, Clio and LIA.