On the TechTO stage ×1
First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Domenique ↗
In their words
We took the unconventional route. Usually what we've heard from other founders is you kind of have conversations on the side... and we just posted it online. So everyone knew we were raising.
We had over a hundred leads reach out after making that first initial post. And within the first day, we already had an investor say yes.
Around the web ×1
Quick answers
Who is Domenique Mastronardi?
President and partner at Beck's Broth, the Waterloo bone-broth beverage brand. She studied biological engineering at the University of Guelph and holds a master's in food and sustainability engineering.
How did Beck's Broth raise its first round?
In public. They posted the raise on LinkedIn and Instagram, published a five-minute founder video, and gave investors a two-week window — closing $535,000 against a $500,000 goal in two weeks.
What is 'building out loud'?
Beck's Broth's practice of sharing the day-to-day of running the business on social — good days and bad. They applied it to fundraising, so investors knew exactly who they were backing before the first call.