On the TechTO stage ×1
First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Eleni ↗
In their words
the foundation of all of it is the product thinking for me, which I think is somewhat overlooked
know your numbers, this is another one that surprises me often, people coming into a marketing interview and are sort of like not really sure what their kpis are
can you tell me an idea that you came up with that's kind of off the beaten track of marketing, and I don't care if you failed
More from TechTO ×1
Around the web ×1
Quick answers
What is Eleni Deacon known for?
Building and running the marketing team at Relay through its growth as a US small-business banking platform, after leading marketing at Roadmunk.
What does she look for when hiring marketers?
Three things together, she told the TechTO audience: product thinking, data acumen and storytelling. She screens for candidates who can name one or two KPIs rather than sixteen.
Is she still at Relay?
Not confirmed. The most recent verifiable source places her at Relay as VP of Marketing in May 2025.