On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Elliott ↗
In their words
at the end of the day the only thing that matters when you're building product when you're building a company is the outcomes that you deliver nothing else matters
watch what your users do don't listen to them or pretend to listen to them fall in love with the problem
your network is your net worth, I got to where I was because of people I knew not because of what I knew
Quick answers
What is Elliott Garcea known for?
Leading product and engineering at Ten Thousand Coffees, and before that working on new product development at Toyota, the iPhone team at Apple, and mobile apps at Xtreme Labs.
What did he tell the TechTO audience?
That a year of shipping polished features at Ten Thousand Coffees produced no retention and no revenue. The fix was doing it manually — introducing people over email until the value was obvious — then automating only what worked.
Where is he now?
Not publicly documented. Ten Thousand Coffees appointed a new CTO in July 2025 after acquiring Abode.