On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Emily ↗
In their words
how you do anything is how you need to do everything
I view it as like a marriage. Like you're selling a bit of your company and these are like your partners and you need to do as much diligence on them as they do on you
in the first round when I was extremely pregnant, I pitched 119 times and got 118 rejections
Around the web ×4
Quick answers
What does Emily Hosie's company do?
REBEL takes returned and overstock goods that retailers would otherwise send to landfill, quality-checks them with its own technology, and resells them at a discount. It works with retailers including Target, Costco and Amazon.
Why is it called REBEL and not Rebelstork?
It launched as Rebelstork in the baby-gear category and renamed itself REBEL in March 2025 as it expanded into home essentials.
What did she tell the TechTO audience?
That the hardest part was convincing retailers a problem existed at all — nobody would admit they were binning returns. She pitched 119 times in her first round and was turned down 118 times.