On the TechTO stage ×2
Intuit Prosperity Accelerator Demo Day -- March 2, 2021
Watch on YouTube ↗The Founders Journey ft. Erin Bury of Willful
Watch on YouTube ↗First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Erin ↗
In their words
talk to people who are not your friends and family and try to get as much evidence as you can that you're solving a real problem and that people are willing to pay for it
we also learned a valuable lesson about what people say they will do versus what they actually do when the rubber hits the road
you can absolutely start a family and run a business at the same time
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Around the web ×3
Quick answers
What is Erin Bury known for?
Co-founding Willful in 2017 and running it as CEO since 2019. Willful lets Canadians create wills and powers of attorney online, and says more than 500,000 Canadians have used it.
How did Willful start?
Her husband Kevin Oulds had the idea after his uncle died in 2015 without an estate plan. It launched as Final Blueprint, a place to record wishes outside a will; almost nobody paid for it, so they pivoted to online wills in 2017.
What did she do before Willful?
Director of communications at Sprouter, a founding team member and tech journalist at BetaKit, then managing director of the marketing agency Eighty-Eight for about six years.