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Eva Wong on the TechTO stage

Eva Wong

Co-founder & former COO, Borrowell

FintechTorontoOn TechTO stages since 2015

Eva Wong co-founded Borrowell and ran it as COO, taking a bootstrapped marketplace lender to one of Canada's largest fintechs by users — first to offer Canadians free credit scores, serving over a million people. On the TechTO stage since January 2015, she preaches living below your means and treating scaling like surfing.

On the TechTO stage ×2

First seen on a TechTO stage in 2015. Every TechTO talk is searchable — ask the archive about Eva

In their words

If you want to pursue your dreams, live below your means.

TechTO (Toronto Tech Meetup), Jan 2015 · watch at 00:35

You can't surf if you don't get in the water, and you can't scale a company if you don't start one.

FinTechTO (2019 talk, IWD 2022 archive replay), Mar 2022 · watch at 03:04

If you spend $100,000 a week on Facebook, you may not be a real company — you're still a scam. But if you spend $500 on a radio ad, all of a sudden you're a real company, because you have to be a real company to be on the radio.

FinTechTO (2019 talk, IWD 2022 archive replay), Mar 2022 · watch at 11:37
A few quotes can’t cover everything Eva said on the TechTO stage. 1,570 talks are searchable.Ask about Eva

Around the web ×5

Quick answers

What does Borrowell do?

It launched as an online marketplace lender offering Canadians unsecured loans at rates well below credit cards, and grew into one of Canada's largest fintechs by users — the first company to give out credit scores for free, serving over a million people.

What was Eva Wong's background before co-founding Borrowell?

Not the obvious one — she had no background in technology, startups, or financial services, and joined the co-founding team coming off maternity leave. Borrowell announced its seed round in late 2014.

What is her advice for founders scaling a company?

Live below your means so you can pursue your dreams. Scaling is like surfing: get in the water, expect unseen hard work, pick the right wave, and remember it is a team sport.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 13, 2026