Eva Wong

If you want to pursue your dreams, live below your means.

You can't surf if you don't get in the water, and you can't scale a company if you don't start one.

If you spend $100,000 a week on Facebook, you may not be a real company — you're still a scam. But if you spend $500 on a radio ad, all of a sudden you're a real company, because you have to be a real company to be on the radio.

What I had underestimated was the importance of having to build trust with people, even if we weren't asking for their money. We were literally giving them money, but they still didn't want to be scammed.

It was like very clear when we launched a very crappy MVP of free credit score, which was we literally flashed a three-digit number on a screen and we updated it once every three months. Maybe it was your three-digit number, maybe it wasn't.

If you're building something that hasn't been built before, no one has the right background to do it, right? And so no one has done it before, that's sort of the point.

I actually don't think that the ultimate goal should be making yourself a lot of money... I think what the ultimate goal should be is helping a lot of people solving a really big problem.

If you focus on helping a lot of people solving a big problem creating real value all those other things will come.

It's just as important to have a not to do list as it is to do a to do list.