On the TechTO stage ×2
Borrowell
Watch on YouTube ↗International Women's Day: How to Scale Your Business
Watch on YouTube ↗First seen on a TechTO stage in 2015. Every TechTO talk is searchable — ask the archive about Eva ↗
In their words
If you want to pursue your dreams, live below your means.
You can't surf if you don't get in the water, and you can't scale a company if you don't start one.
If you spend $100,000 a week on Facebook, you may not be a real company — you're still a scam. But if you spend $500 on a radio ad, all of a sudden you're a real company, because you have to be a real company to be on the radio.
Around the web ×5
Quick answers
What does Borrowell do?
It launched as an online marketplace lender offering Canadians unsecured loans at rates well below credit cards, and grew into one of Canada's largest fintechs by users — the first company to give out credit scores for free, serving over a million people.
What was Eva Wong's background before co-founding Borrowell?
Not the obvious one — she had no background in technology, startups, or financial services, and joined the co-founding team coming off maternity leave. Borrowell announced its seed round in late 2014.
What is her advice for founders scaling a company?
Live below your means so you can pursue your dreams. Scaling is like surfing: get in the water, expect unseen hard work, pick the right wave, and remember it is a team sport.

