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Fatima Zaidi on the TechTO stage

Fatima Zaidi

Founder & CEO, Quill

MediaTorontoOn TechTO stages since 2018

Fatima Zaidi is founder and CEO of Quill, the Toronto agency that produces branded podcasts for companies including Microsoft, PwC and RBC. She launched it in 2019 after serving as a vice-president at the comms agency Eighty-Eight, and later built CoHost, Quill's podcast analytics product.

On the TechTO stage ×1

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Fatima

In their words

the more diverse we are the more likely we are to come up with groundbreaking and cutting-edge ideas so why is it that our most innovative industries are also our most homogenous

TechTO, Dec 2018 · watch at 3:10

women account for 68 percent of college graduates but only 3 percent of executives worldwide

TechTO, Dec 2018 · watch at 5:48

not looking at names when you're scanning through resumes and finding ways that really remove those unconscious biases

TechTO, Dec 2018 · watch at 7:25
A few quotes can’t cover everything Fatima said on the TechTO stage. 1,600+ talks are searchable.Ask about Fatima

Around the web ×4

Quick answers

What is Fatima Zaidi known for?

Founding Quill, a full-service branded podcast agency in Toronto, and CoHost, its podcast analytics and audience-insights tool. She also runs the Quill Podcast Awards and teaches podcasting strategy at the University of Toronto.

When did Quill start?

She told the TechTO audience in December 2018 that she was launching Quill 'this spring', and the company dates itself from 2019. She was a vice-president at Eighty-Eight at the time.

What did she tell the TechTO audience?

That diversity is a business argument before it is a moral one, and that most companies chase quotas instead of changing how they hire — starting with removing names from resumes.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 21, 2026