On the TechTO stage ×1
First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Félix ↗
In their words
For the past 100 years life insurance carriers' products aim to be sold by salesmen.
Before Emma, pregnant women were often refused by life insurance companies. For us, creating life should not be treated as a disease.
Since we launched our proprietary insurance products in March 2020 we sold thousands of policies.
Around the web ×1
Quick answers
Who is Félix Deschatelets?
The co-founder and CEO of Emma in Montreal, a role he has held since 2017. Before Emma he was a principal partner at the growth marketing agency Bergamote and co-founder and CEO of N15 Inc., a financial planning firm that was acquired.
What is Emma?
A Montreal insurtech that underwrites and sells its own life insurance online — term life, permanent life and a child rider — with a mobile application that takes about twenty minutes and gives an instant decision, aimed at customers a decade younger than the industry average.
What did Félix Deschatelets present at TechTO?
He demoed Emma at the Intuit Prosperity Accelerator Demo Day on the TechTO stage in March 2021, opening with a photograph of his wife and baby daughter to make the case for life insurance, and describing Emma's products as the first that do not discriminate against pregnant women.