On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Fil ↗
Around the web ×2
Quick answers
Who is Fil Lourenco?
A Toronto media executive who leads the programmatic groups across dentsu's Canadian agencies. Media in Canada reported his hire in August 2021; before that he was VP of digital media at Havas Media Canada, leading its performance, ecommerce and digital work.
What did he present at TechTO?
Digital transformation in categories under disruption, at MarketingTO in April 2019, paired with Timo Oluschinsky of Reckitt Benckiser. Lourenco took the media side — the shift of TV, radio and out-of-home toward one-to-one targeting, and why paid investment followed organic social reach down.
What did he build at Havas?
Media in Canada credits him with creating a "performance playbook" the agency used in pitches, a new training model, and training Havas's entire staff on Google's and Amazon's ad platforms. He was promoted from director of digital marketing to VP of digital in March 2019.