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Gabrielle Mustapich

Co-founder, Hardpops

ConsumerVancouver

Gabrielle Mustapich co-founded Hardpops, an alcoholic ice-pop brand, with Sheereen Price, and the two run it under their beverage company Pilothouse Brands, which also makes the 1983 canned espresso martini. Mustapich leads the brand side and designs the company's concepts in-house. The founders took Hardpops to Los Angeles in 2021 before returning to British Columbia.

Gabrielle hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Gabrielle co-founded Hardpops.

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Quick answers

What is Gabrielle Mustapich's role?

Pilothouse Brands' Our Story page, checked 2026-09-25, lists Gabrielle Mustapich as Co-Founder / Brand Side, with Sheereen Price as Co-Founder / Ops Side. Hardpops is one of the company's two brands, alongside 1983.

How did Hardpops start?

In a Voyage LA interview published 2024-04-01, the founders said the idea came on a hot summer night in 2017, that they started with a $10,000 small business loan, and that they relocated to Los Angeles in mid-2021 to relaunch the brand.

Where is the business based now?

The Georgia Straight reported on 2025-08-07 that Mustapich and Price, founders of North Vancouver-based Pilothouse Brands, had moved to the U.S. for a few years and were back, launching the 1983 Creamy Espresso Martini in BC Liquor Stores.

Has Gabrielle Mustapich been recognized for the business?

BCBusiness named Mustapich to its 30 Under 30 list on 2024-03-19, describing Mustapich as co-founder of Pilothouse Brands and noting the pair had raised a US$800,000 pre-seed round before heading south.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 25, 2026