On the TechTO stage ×2
SalesTO popup — Selling to the Marketing World
Watch on YouTube ↗Unicorns, Ice Cream and Taking Down Ikea | Hana Abaza, Director of Marketing at Shopify
Watch on YouTube ↗First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Hana ↗
In their words
positioning is not a thing that you make up it is a thing that you discover by looking at the right input
sometimes defining what you're not can be as powerful as defining what you are
you cannot use those as your differentiators and you cannot use those as your value props that's part of it but those are the macro benefits those are too abstract
Around the web ×1
Quick answers
What is Hana Abaza known for?
Leading marketing for Shopify Plus, Shopify's enterprise platform, and her work as a SaaS marketing and go-to-market advisor.
What does Hana Abaza do now?
She works independently as a fractional CMO and go-to-market advisor to technology companies, based in Toronto.
When did she leave Shopify?
She left Shopify in 2022, having led marketing for its enterprise Shopify Plus tier.