Ian Martins

EVP & Managing Director, Zenith Canada, Zenith

AdvertisingTorontoOn TechTO stages since 2019

Ian Martins is a Toronto advertising executive. He was chief operating officer of Abacus, an agency specialising in Facebook and Instagram ads, from about 2017 to 2020, and spoke at a 2019 TechTO marketing event on the shift of television advertising to digital. Since 2023 he has been executive vice-president and managing director of Zenith Canada.

On the TechTO stage ×1

TECHTO7:06

TV vs Digital Advertising

TechTO · July 2019

Watch on YouTube ↗

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Ian ↗

In their words

arguments in favor of TV and why it's always gonna be here is this idea of sports and live sports and that's kind of like the last stand that TV has been making but what I'd like to argue is that that's also changing right now

TechTO, Jul 2019 · watch at 2:13 ↗

so television ads are going digital which means that there's got to be new rules for creative

TechTO, Jul 2019 · watch at 3:31 ↗

A few quotes can’t cover everything Ian said on the TechTO stage. 1,600+ talks are searchable.Ask about Ian ↗

Quick answers

What was Ian Martins' role at Abacus?

He was chief operating officer of the Toronto Facebook and Instagram advertising agency from about 2017 to 2020.

Where is he now?

He is executive vice-president and managing director of Zenith Canada, which he joined in 2023.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 23, 2026