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Jane Van Sickle on the TechVancouver stage

Jane Van Sickle

VP, Sales, Bucketlist

SalesVancouverOn TechVancouver stages since 2019

Jane Van Sickle built Unbounce's first sales team from scratch, joining a 140-person company in 2015 that until then had sold entirely self-serve. She later led sales at Trulioo and is now VP of sales at Bucketlist, the Vancouver employee-recognition platform. She started out in support and consulting at Class Software.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2019. Every talk is searchable — ask the archive about Jane

In their words

I was asked to move over to the sales team and I thought, oh no, I'll never be good at sales. Eventually I did move over, and it just fit me like a glove.

TechVancouver, Nov 2019 · watch at 0:53

It goes to show the importance of treating employees well, who in turn treat customers well.

TechVancouver, Nov 2019 · watch at 32:34
A few quotes can’t cover everything Jane said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Jane

Quick answers

Who is Jane Van Sickle?

A Vancouver sales leader. She built Unbounce's sales organisation from nothing between 2015 and 2020, then led sales at the identity-verification company Trulioo, and is now VP of sales at Bucketlist.

What did Jane Van Sickle talk about at TechVancouver?

In November 2019 she and Kris Hartvigsen of Dooly discussed why sales is worth learning whatever your title is. She described being pushed into a sales role she was afraid of, and what she looks for when hiring reps.

What did she build at Unbounce?

A sales function inside a self-serve business. Unbounce had about 140 people and no sales team when she arrived; she introduced an SMB focus and grew the organisation over roughly four and a half years.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 13, 2026