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Jason McFadden on the TechTO stage

Jason McFadden

VP of Growth, Assembly

Health TechTorontoOn TechTO stages since 2018

Jason McFadden is VP of growth at Assembly, the Toronto product studio he joined in 2019. He spoke for Avail, the Toronto stress and mental-health platform, on the HealthTO stage in 2018, and had earlier been chief product officer at Book4Time, a partner at Kinetic Commerce, and co-founder and CEO of Halogen Mobile.

On the TechTO stage ×1

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Jason

In their words

what we discovered is actually stress can be a fuel for human beings we did that with some of the most elite athletes first responders and we helped reduce injury and illness by 23 percent within this group

TechTO HealthTO, Aug 2018 · watch at 0:19

I think there's a distinction coping versus recovery

TechTO HealthTO, Aug 2018 · watch at 3:17

people who had a lot of stress that viewed stress negatively were 43 percent more likely to pass away but those that have the same level of stress but viewed it positively no difference

TechTO HealthTO, Aug 2018 · watch at 4:44
A few quotes can’t cover everything Jason said on the TechTO stage. 1,600+ talks are searchable.Ask about Jason

Quick answers

What was Avail?

A Toronto platform that measured the stressors in a person's life against the recovery time they actually needed, then connected them to care services. Its consumer app was free on the App Store, and its work with elite athletes and first responders cut injury and illness by 23 percent in that group.

What did Jason McFadden say about stress at HealthTO?

That stress is only an enemy if you believe it is. He cited an eight-year study of 30,000 Americans in which people under heavy stress who viewed it negatively were 43 percent more likely to die, while those who viewed it positively were not.

What has Jason McFadden worked on?

Assembly's own team page credits him with over a decade building Book4Time, Kinetic Commerce and Avail. He was chief product officer at Book4Time, a partner in digital labs at Kinetic Commerce, and co-founder and CEO of Halogen Mobile.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 27, 2026